Specialist, Ad Operations
Full-Time Position
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New York, NY
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$70,000- $85,000
About us
At Moon Rabbit, growth isn't just a goal—it's a reality. We're expanding our core business with a team of remarkable talent, driving us forward every day. Our partnerships span a diverse range, particularly in healthcare, where we collaborate with leading industry names and innovative startups alike. Beyond healthcare, we’re proud to work with organizations committed to advancing society and making a lasting impact. Together, we’re shaping a better future.
We’re Blended – we’ve mixed some of the very best people in healthcare with people who have done their most stellar work in consumer. We have discipline and imagination in equal measure. We have PhDs and high school dropouts, media-first digital natives and old school idea-first strategists. We're a giant bag of cultures, beliefs, and backgrounds that make a beautiful sound when they play together.
We’re Bright – the work might look effortless, but the thinking that shaped it is really smart. We’re constantly on the lookout for the real problem, the real opportunity, the thing that, if solved, will change things. We work hard to get intimate with the areas we are playing in because there’s no meaningful insight without intimacy.
We're in search of Brilliant – our formula for success is simple. Bring a diverse bunch of brilliantly talented, collaborative, interesting people together. Give them the tools that they need to do their jobs. Treat them right, pay them right, give them a stake in success, and watch the business fly. If all that sounds like the sort of company you’d like to keep, then carry on reading.
What we’re looking for in you
- Be You – bring yourself to work and to the work that you do.
- Be Ambitious – bring a desire to excel and to win, a desire to push yourself and your teammates to create the very best work, and fight for the work you believe in.
- Be Curious – dig deep and outright care more. Don't ask if it's good enough, ask if it's great enough.
- Be Invested – in your clients’ success, sweat the small things and behave as partners, not providers.
- Be Collaborative – we’re a group of people all on the same path, looking to do things better (and do better things), together.
If all of that sounds like the sort of company you’d like to keep, then carry on reading.
Overview
The Ad Operations Specialist (Media Activation) is responsible for the technical activation and trafficking of digital media campaigns across platforms and publishers. This role ensures campaigns are implemented accurately, tracking is configured correctly, and campaign delivery aligns with approved media plans. Working closely with Activation, Media Strategy, and Analytics teams, the Specialist safeguards campaign performance by executing flawless launches, maintaining clean tracking infrastructure, and ensuring data integrity across ad servers and media platforms.
Key Responsibilities
Campaign Activation & Trafficking
- Traffic and activate digital media campaigns across ad servers and platforms, including display, video, CTV, and programmatic environments.
- Implement creatives, click trackers, tags, floodlights, and third-party pixels accurately and on schedule.
- Conduct ad server QA and tag validation prior to launch to ensure placements, creatives, and tracking are functioning correctly.
- Monitor campaign delivery and pacing; proactively troubleshoot technical or delivery issues.
- Support campaign launches, creative swaps, mid-flight updates, and campaign wrap-ups.
Measurement, Tracking & Data Integrity
- Implement and test conversion tracking, floodlights, and platform pixels to ensure accurate campaign measurement.
- Support tagging frameworks and integrations across ad servers, analytics platforms, and tag management systems.
- Validate data consistency across ad servers and reporting platforms.
- Partner with Analytics teams to troubleshoot tracking issues and resolve reporting discrepancies.
Compliance, Platform Coordination & Operational Excellence
- Ensure all campaign activations align with FDA, OPDP, and internal MLR requirements.
- Validate URLs, landing pages, targeting parameters, budgets, and campaign flight dates prior to launch.
- Coordinate with publishers and vendors to distribute tags, creative specifications, and troubleshooting guidance.
- Maintain QA documentation, launch checklists, pacing trackers, and activation documentation.
- Follow activation standards, naming conventions, and trafficking best practices across all campaigns.
Qualifications
- 3–4 years of experience in digital ad operations, campaign trafficking, or media activation, preferably within an agency or media environment.
- Hands-on experience with ad servers such as Campaign Manager 360 (CM360) or Google Ad Manager (GAM), including trafficking placements, implementing floodlights, and managing tracking tags.
- Strong understanding of tags, pixels, click trackers, macros, and conversion tracking frameworks.
- Experience supporting display, video, CTV, and programmatic campaign trafficking across multiple platforms and publishers.
- Familiarity with tag management systems and analytics platforms, such as Google Tag Manager and GA4.
- Ability to manage multiple campaigns, timelines, and deliverables while maintaining a high level of accuracy and attention to detail.
- Strong organizational and documentation skills, including maintaining QA checklists, trafficking logs, and launch documentation.
- Clear written and verbal communication skills with the ability to coordinate effectively with Activation, Media Strategy, Analytics, and vendor partners.
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent professional experience.
