Associate Media Planner
Full-Time Position
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New York, NY
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65000
About us
At Moon Rabbit, growth isn't just a goal—it's a reality. We're expanding our core business with a team of remarkable talent, driving us forward every day. Our partnerships span a diverse range, particularly in healthcare, where we collaborate with leading industry names and innovative startups alike. Beyond healthcare, we’re proud to work with organizations committed to advancing society and making a lasting impact. Together, we’re shaping a better future.
We’re Blended – we’ve mixed some of the very best people in healthcare with people who have done their most stellar work in consumer. We have discipline and imagination in equal measure. We have PhDs and high school dropouts, media-first digital natives and old school idea-first strategists. We're a giant bag of cultures, beliefs, and backgrounds that make a beautiful sound when they play together.
We’re Bright – the work might look effortless, but the thinking that shaped it is really smart. We’re constantly on the lookout for the real problem, the real opportunity, the thing that, if solved, will change things. We work hard to get intimate with the areas we are playing in because there’s no meaningful insight without intimacy.
We're in search of Brilliant – our formula for success is simple. Bring a diverse bunch of brilliantly talented, collaborative, interesting people together. Give them the tools that they need to do their jobs. Treat them right, pay them right, give them a stake in success, and watch the business fly.
What we’re looking for in you
- Be You – bring yourself to work and to the work that you do.
- Be Ambitious – bring a desire to excel and to win, a desire to push yourself and your teammates to create the very best work, and fight for the work you believe in.
- Be Curious – dig deep and outright care more. Don't ask if it's good enough, ask if it's great enough.
- Be Invested – in your clients’ success, sweat the small things and behave as partners, not providers.
- Be Collaborative – we’re a group of people all on the same path, looking to do things better (and do better things), together.
If all of that sounds like the sort of company you’d like to keep, then carry on reading.
Overview
As an Associate Media Planner at Moon Rabbit, you will play a supportive and growing role in creating and executing strategic media plans that effectively reach target audiences and achieve campaign objectives. You will collaborate closely with cross-functional teams to help develop innovative media strategies that maximize brand visibility, engagement, and return on investment (ROI). This role offers an exciting opportunity for an entry-level professional to work with leading brands, learn to leverage cutting-edge media platforms, and help drive impactful advertising campaigns.
Key Responsibilities
Responsibilities:
- Assist senior team members in developing comprehensive media plans tailored to meet client objectives, target audience demographics, and campaign budgets
- Help conduct thorough research and analysis of market trends, consumer behavior, and competitor activities to inform media strategy development.
- Support the team in identifying optimal media channels and platforms for campaign delivery, including digital, social, traditional, and emerging media opportunities
- Assist in the process of negotiating and securing favorable media placements, ad rates, and partnerships.
- Collaborate with internal teams, including account managers, creative teams, and data analysts, to align media strategies with overall campaign objectives and messaging
- Learn to utilize media planning tools and software to analyze audience insights, media performance data, and campaign metrics.
- Help monitor campaign delivery and performance in real-time to ensure campaign success and adherence to KPIs.
- Stay abreast of industry trends, new media technologies, and best practices to drive innovation and maintain a competitive edge in the marketplace.
- Foster strong relationships with media vendors, publishers, and technology partners to stay informed of new opportunities for clients.
- Assist in providing regular updates, reports, and insights to clients and internal stakeholders on media performance and trends
Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or related field. Advanced degree or relevant certifications a plus.
- 0-2 years of experience (including internships) in media planning, buying, or related roles within an advertising agency, media agency, or brand marketing
- A foundational understanding of (and eagerness to learn more about) media planning principles, methodologies, and industry trends across digital, traditional, and emerging media channels.
- Familiarity with or a strong willingness to learn media planning and analytics tools, such as Nielsen, comScore, Google Analytics, Adobe Analytics, etc
- Emerging analytical skills with the ability to interpret data and help draw insights to optimize campaign performance.
- Excellent communication and presentation skills with the ability to effectively articulate concepts to internal teams
- Ability to manage multiple projects and deadlines in a fast-paced, deadline-driven environment
- Detail-oriented with strong organizational skills and the ability to prioritize tasks and manage time effectively
- Collaborative team player with a proactive attitude and a passion for innovation and continuous learning in the media landscape.
